Fear conditioning is defined as follows:
"Fear conditioning is in the context of psychology, a process by which a thing does not represent any threat becomes fearful of being associated in the mind of the individual to something scary.Once instilled in the brain of the individual for whatever reason, someone or something comes to represent a strong influence on individual behavior that makes it so receptive to the situation that causes fear. The brain registers, connects and responds to every action taken, so afraid of something or someone is a principle of conditioning the brain exposed situations in the mind of the individual. "Source: http://pt.wikipedia.org/wiki/Medo_condicionado
In this context, important to mention Augusto Cury, when conceptualized the so-called "killer windows," which to the author, internal conflicts are locked in the subconscious of the person and preventing the use of its rationality, leading to excessive and unreasonable fear.
Fear conditioning can affect the Quality of Working Life, since in our times, there is constant use of restructuring and reengineering, as a method to keep the company competitive in the market, correcting faults. And modernization processes.Moreover, because of previous organizational experience in the restructuring or reengineering was accompanied by side effects such as mass layoffs, was generated a massive sort of conditioned fear, related to organizational changes affecting most of the workers.
That said, the mere statement that the organization will begin a restructuring, ultimately generates a conditioned fear and often unreasonable, that affects organizational productivity and creates obstacle or resistance to change.
Change is always necessary, however, change is a critical phase of the company. For this to happen within the normal range and without affecting the productivity of the company, some actions are required, such as proper communication, leadership, whose speech is consistent with the practice, transparency, objectivity and enhancement of intellectual capital.
The restructuring can not be conceptualized as a synonym for dismissal, but an instrument to continuously adjust the organization to achieve its goals or desiderata, embodied by its mission, vision and values.
Notably, organizations survive on its profitability, it said, the restructuring should be seen by the worker as an instrument that provides employment and contributes to the maintenance of the Quality of Working Life. Making, however, this vision a reality, it is up to each company that intends to reorganize, maintaining, however, the tranquility and safety of workers that everything will be done in complete transparency and commitment to the objectives of the company and employees, contributing thus, for the Quality of Working Life.
